Nissan’s Future Depends On Remembering Its Brand Promise
The adage that history repeats itself is no more apparent than the current state of affairs at Nissan North America. The Wall Street Journal’s interview with Christian Meunier, head of…
The adage that history repeats itself is no more apparent than the current state of affairs at Nissan North America. The Wall Street Journal’s interview with Christian Meunier, head of…
The customer confusion Crisis Never confuse the customer. It sounds like common sense, yet many major brands stumble over this simple principle. Imagine sitting in a meeting where an advertising…