How Brands Can Escape AI Driven Sameness
AI driven sameness

How Brands Can Escape AI Driven Sameness

Let’s take a step back and look at the big picture for a moment. Historian Jacques Barzun once described modern culture as decadent, not in a flashy or morally loose…

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The Age of Average Brands
blanding trend branding

The Age of Average Brands

When Market Research Gave Birth to Sameness In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid, took an unusual step. They hired a market research firm. Their…

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