AI driven sameness
How Brands Can Escape AI Driven Sameness
Let’s take a step back and look at the big picture for a moment. Historian Jacques Barzun once described modern culture as decadent, not in a flashy or morally loose…
blanding trend branding
The Age of Average Brands
When Market Research Gave Birth to Sameness In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid, took an unusual step. They hired a market research firm. Their…
Market Engineering
Why Great Products Fail Without Market Engineering
Every year, research firms like CB Insights dissect the reasons behind startup failures and new product flops from established companies. The numbers are sobering. Roughly 80 percent of venture capital…
brand loyalty vs customer acquisition
Why Brand Loyalty Wins Over Customer Acquisition Every Time
For decades, the marketing world has clung to an old, flawed model. It is truly surprising that after more than 35 years, many professionals still rely on the AIDA funnel:…
