blanding trend branding
The Age of Average Brands
When Market Research Gave Birth to Sameness In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid, took an unusual step. They hired a market research firm. Their…
soccer marketing campaign
Febreze Tackles Soccer Stink With Podcasts and Live Events
The unmistakable scent of freshly cut grass, the roar of the crowd, the tension of a penalty kick. But let’s be honest, there is another aroma that often fills the…
video marketing statistics
Video Marketing Statistics 2026: Key Data and Trends
The landscape of digital marketing is constantly shifting, but one element continues to hold a commanding position. video marketing has moved from a nice to have component to an absolute…
AI video advertising
Conair accelerates AI video ad adoption
The home appliance sector is witnessing a fascinating shift as brands explore the capabilities of artificial intelligence in content creation. A recent experiment involving a well known kitchen appliance maker…
