Coffee Mate Summer Campaign Uses Reality Star for Growth
social first marketing campaign

Coffee Mate Summer Campaign Uses Reality Star for Growth

The coffee creamer aisle is getting a jolt of reality TV energy. Coffee Mate has launched a new social first campaign featuring Carl Radke, a star from the popular show…

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Yeti’s New Campaign Spells Out Passions with Four Letter Words
brand identity marketing

Yeti’s New Campaign Spells Out Passions with Four Letter Words

In the world of outdoor gear, branding often relies on rugged imagery and tales of adventure. Yeti, the company known for its high end coolers and drinkware, has taken a…

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YouTube Sociable Report: Brand Partnerships with Sports Creators
sports creator marketing

YouTube Sociable Report: Brand Partnerships with Sports Creators

A shift is happening in the world of influencer marketing, and it is being led by athletes. A recent report from a major video platform highlights this change, focusing on…

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