blanding trend branding
The Age of Average Brands
When Market Research Gave Birth to Sameness In the early 1990s, two Russian artists, Vitaly Komar and Alexander Melamid, took an unusual step. They hired a market research firm. Their…
microdrama brand strategy
Brands Flood Microdramas: A Content Goldmine or Landmine?
The marketing world has a new obsession, and it comes in short, addictive bursts. microdramas, those rapid-fire, often emotionally charged videos that tell a complete story in minutes, have captured…
Nissan brand promise
Nissan’s Future Depends On Remembering Its Brand Promise
The adage that history repeats itself is no more apparent than the current state of affairs at Nissan North America. The Wall Street Journal’s interview with Christian Meunier, head of…
soccer marketing campaign
Febreze Tackles Soccer Stink With Podcasts and Live Events
The unmistakable scent of freshly cut grass, the roar of the crowd, the tension of a penalty kick. But let’s be honest, there is another aroma that often fills the…
