Miller Lite World Cup campaign
Miller Lite Puts 12-Pack in Soccer Ball for World Cup
The line between a cold beer and a football match has officially blurred, and it is not because of a spilled drink. Miller Lite has kicked off a rather clever…
World Cup marketing strategy
Heineken Links Volunteer Work to World Cup Fan Engagement
Brewing giant Heineken has launched an innovative campaign that connects employees passion for soccer with meaningful community involvement. The company is urging its US workforce to take advantage of volunteer…
