BFCM readiness
The Retail Marketer’s Guide to BFCM Readiness
The calendar has a funny way of sneaking up on Retail marketers. One moment you are sipping coffee and planning summer campaigns, and the next, the fourth quarter is looming…
Chief Customer Officer
Kohl’s Consolidates Marketing Leadership in New CCO Role
The retail landscape has never been more demanding, and the need for a seamless connection between how a brand speaks and how it operates digitally is no longer a luxury.…
connected TV marketing
Urban Outfitters Targets Gen Z With First CTV Ad Push
Retailers chasing the ever-elusive Gen Z consumer know that meeting them where they are matters more than almost anything else. For Urban Outfitters, that means moving beyond the scroll and…
