Old Navy marketing strategy
Old Navy Reinvents Marketing After Summer Slump
Retail is a cruel mistress. One season you are basking in the glow of record sales, and the next you are staring at empty racks and quiet fitting rooms. That…
Chief Customer Officer
Kohl’s Consolidates Marketing Leadership in New CCO Role
The retail landscape has never been more demanding, and the need for a seamless connection between how a brand speaks and how it operates digitally is no longer a luxury.…
back-to-school marketing
Back-to-School Marketing Shifts for Value-Driven Shoppers
The back-to-school shopping season has always been a retail battleground, but the weapons of choice are changing. Gone are the days when a single, prominent influencer could dictate the spending…
