visual sales strategy
Visual Strategy Is Sales Strategy
In a modern marketplace overflowing with competing claims, how a brand looks has become just as important as what it says. Visual communication now functions as a primary filter through…
Market Engineering
Why Great Products Fail Without Market Engineering
Every year, research firms like CB Insights dissect the reasons behind startup failures and new product flops from established companies. The numbers are sobering. Roughly 80 percent of venture capital…
brand strategy
Under Armour Forgot the First Rule of Brand Strategy
The customer confusion Crisis Never confuse the customer. It sounds like common sense, yet many major brands stumble over this simple principle. Imagine sitting in a meeting where an advertising…
