In 1967, the song “San Francisco” by Scott McKenzie described “a whole generation, with a new explanation.” That line still captures a central challenge for brands today. Customers continually redefine…
Every leader grasps the fundamental idea behind brand positioning. A brand must stand for something clear, relevant, and defensible in the minds of the people who matter most to its…
The Familiar Ring of Disruption There is something oddly comforting and simultaneously terrifying about artificial intelligence in marketing. It feels brand new, but the challenges it presents are anything but.…
A Missing Ingredient in the Snack Food Strategy The president of Snacking Global at Mars, Andrew Clarke, recently spent time chatting with The Wall Street Journal. He talked about innovation…
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