The Cannes Lions International Festival of Creativity is a whirlwind of beachside meetings, lavish parties, and enough industry buzz to power a small city. For marketers who couldn’t make the…
What happens when a global travel platform decides to team up with a fictional character from a blockbuster movie and a fast talking internet personality? You get a marketing experiment…
The Shift from Promotion to Production Home improvement giant Lowe's is rewriting the rules of influencer marketing. Jen Wilson, the company's Chief Marketing Officer, recently outlined a fascinating evolution in…
In a move that signals a significant pivot for the digital advertising landscape, Dentsu has officially revived the 360i brand. However, this is not a simple case of bringing back…
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