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sponsorship value measurement

World Cup Sponsorships Test Marketers on Proving True Value

Post author:Nehme
Post published:June 6, 2026
Post category:Case Studies Marketing strategy
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Every four years, a global event like the World Cup sweeps across screens and conversations, pulling billions of viewers into its orbit. For brands, this represents a massive opportunity, a…

financial engineering brand value

How Financial Engineering Destroys Brand Value

Post author:Nehme
Post published:May 27, 2026
Post category:Brand strategy Case Studies
Post comments:0 Comments

Claire's, the retailer beloved by tweens for accessories and ear piercings, is once again attempting a comeback. The brand has entered turnaround mode, hoping to recapture the attention of its…

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Your first sale is in your pocket!