The coffee creamer aisle is getting a jolt of reality TV energy. Coffee Mate has launched a new social first campaign featuring Carl Radke, a star from the popular show…
The Shift from Promotion to Production Home improvement giant Lowe's is rewriting the rules of influencer marketing. Jen Wilson, the company's Chief Marketing Officer, recently outlined a fascinating evolution in…
A Vodka Brand’s Unconventional Play for Attention When a major spirit brand decides to make its Super Bowl debut not with a celebrity face or a catchy jingle but with…
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