The retail giant has quietly embarked on a transformation that could redefine how clothing brands interact with their customers. Gap Inc. is bringing artificial intelligence into the heart of its…
The relationship between a television advertisement and an actual purchase has long been a frustrating mystery for marketers. Did that flashy 30 second spot actually get people off their couches…
The advertising technology landscape is shifting once again, this time with a focus on something more intelligent than simple automation. Warner Bros. Discovery, the media conglomerate behind a vast portfolio…
The marketing world is currently navigating a new frontier of transparency. As regulations around artificial intelligence in advertising tighten, a pressing question has emerged for brands and agencies alike. Will…
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