The grocery delivery platform Instacart is making a bold push to redefine how brands connect with shoppers, leveraging new video formats and artificial intelligence to create a seamless, full-funnel marketing…
Last winter, a founder I spoke with had forty brand ambassadors. She had their names in a spreadsheet and nothing else. No clue who posted content, who drove a sale,…
The bustling scene at the Cannes Lions International Festival of Creativity is always a hotbed for major industry news. This year was no different, as Scott Howe, the CEO of…
Every month, around the 28th, a familiar scene plays out in offices running partner programs. A partner manager stares at two screens. One shows HubSpot full of closed won deals.…
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