The Platform Formerly Known as Twitter Let’s be honest. Calling it Twitter feels nostalgic, but the reality is X has undergone a transformation that few could have predicted. Whether you…
When a brand like Slim Jim decides to shake up its media buying strategy, the marketing world tends to take notice. The maker of the iconic meat stick, Conagra Brands,…
Dating apps have long walked a tightrope between genuine connection and the transactional swiping fatigue many users feel. That tension is now being addressed head on by Bumble, which recently…
The intersection of beauty and entertainment has always been a fertile ground for brand marketing, but the latest move by L’Oreal Paris suggests a deeper play for narrative control. The…
Get the book for free and learn how to make your first sale without a product, without ads, using artificial intelligence
