LiveRamp CEO Discusses OpenAI and Publicis Acquisition
data collaboration in marketing

LiveRamp CEO Discusses OpenAI and Publicis Acquisition

The bustling scene at the Cannes Lions International Festival of Creativity is always a hotbed for major industry news. This year was no different, as Scott Howe, the CEO of…

Continue ReadingLiveRamp CEO Discusses OpenAI and Publicis Acquisition
ChatGPT Ads Gain Measurement Edge with LiveRamp Partnership
ChatGPT advertising measurement

ChatGPT Ads Gain Measurement Edge with LiveRamp Partnership

In the fast evolving world of digital advertising, measurement has always been the stubborn puzzle that refuses to be solved. But a recent collaboration between OpenAI and a data connectivity…

Continue ReadingChatGPT Ads Gain Measurement Edge with LiveRamp Partnership