AI in marketing
Svedka’s AI Super Bowl Ad: A Bold Marketing Strategy
A Vodka Brand’s Unconventional Play for Attention When a major spirit brand decides to make its Super Bowl debut not with a celebrity face or a catchy jingle but with…
Netflix ad business
Netflix ad business doubles reach with new tools
Streaming platforms are no longer just about binge watching shows without commercials. The landscape has shifted dramatically, and advertising has become a central pillar for many of these services. Netflix…
social media approval process
Scaling Your Social Media Approval Process From 5 to 50 Clients
What functions flawlessly with a handful of clients often collapses when you double or triple that number. It is not because your team suddenly becomes less capable. It is because…
ChatGPT advertising platform
OpenAI Expands Ad Ambitions with New ChatGPT Tools
The race to monetize generative AI is heating up, and the latest moves suggest a significant shift in how digital advertising could operate. The platform behind ChatGPT is clearly signaling…
