A Wacky World Cup Promotion with a Loyalty Twist As the World Cup reaches its fever pitch, one fast food giant is capitalizing on the global wave of anxiety and…
The marketing world has a new favorite acronym, and it is AI. Every company, from startups to established giants, is racing to weave artificial intelligence into their operations, outputs, and…
An online store owner I once worked with had a frustrating habit. She would refresh her advertising dashboard late at night, watching costs climb while sales remained stagnant. It was…
Last winter, a founder I spoke with had forty brand ambassadors. She had their names in a spreadsheet and nothing else. No clue who posted content, who drove a sale,…
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