AI in marketing
Svedka’s AI Super Bowl Ad: A Bold Marketing Strategy
A Vodka Brand’s Unconventional Play for Attention When a major spirit brand decides to make its Super Bowl debut not with a celebrity face or a catchy jingle but with…
Miller Lite World Cup campaign
Miller Lite Puts 12-Pack in Soccer Ball for World Cup
The line between a cold beer and a football match has officially blurred, and it is not because of a spilled drink. Miller Lite has kicked off a rather clever…
Netflix ad business
Netflix ad business doubles reach with new tools
Streaming platforms are no longer just about binge watching shows without commercials. The landscape has shifted dramatically, and advertising has become a central pillar for many of these services. Netflix…
TikTok travel booking
TikTok Goes Beyond Brand Discovery Into Travel Bookings
For years, marketers have viewed TikTok as the platform where people go to be inspired, to discover new brands, or simply to lose track of time watching cleverly edited videos.…
