AI in marketing
Svedka’s AI Super Bowl Ad: A Bold Marketing Strategy
A Vodka Brand’s Unconventional Play for Attention When a major spirit brand decides to make its Super Bowl debut not with a celebrity face or a catchy jingle but with…
social media approval process
Scaling Your Social Media Approval Process From 5 to 50 Clients
What functions flawlessly with a handful of clients often collapses when you double or triple that number. It is not because your team suddenly becomes less capable. It is because…
Carmelo Anthony CeraVe campaign
CeraVe Enlists Carmelo Anthony for Head Coach Campaign
The intersection of sports legends and skincare might seem like an unlikely pairing at first glance. Yet beauty giants have long understood that cultural cachet and trust transfer easily from…
Priceline brand revival
Priceline Revives Negotiator Character Amid Rising Travel Costs
In a nostalgic twist that bridges the gap between retro branding and modern consumer anxiety, Priceline has resurrected its famous Negotiator character. The online travel giant is bringing back William…
