The candy brand that famously dissolves on the tongue is now trying to dissolve the line between passive television watching and active audience engagement. M&M’s has entered a new partnership…
Claire's, the retailer beloved by tweens for accessories and ear piercings, is once again attempting a comeback. The brand has entered turnaround mode, hoping to recapture the attention of its…
The current economic climate has reshaped how consumers view their finances and interact with brands. While a recessionary mindset plays a role, it is not the sole driver of today's…
The customer confusion Crisis Never confuse the customer. It sounds like common sense, yet many major brands stumble over this simple principle. Imagine sitting in a meeting where an advertising…
Get the book for free and learn how to make your first sale without a product, without ads, using artificial intelligence
