The intersection of professional sports and commercial marketing is shifting. A new initiative called Plyrs Untd is emerging as a transformative force, aiming to bridge the gap between NBA players…
Every leader grasps the fundamental idea behind brand positioning. A brand must stand for something clear, relevant, and defensible in the minds of the people who matter most to its…
A Missing Ingredient in the Snack Food Strategy The president of Snacking Global at Mars, Andrew Clarke, recently spent time chatting with The Wall Street Journal. He talked about innovation…
In the fast food world, very few brands have created an entire category the way KFC did. The chain that made Fried chicken a quick service restaurant staple is now…
Get the book for free and learn how to make your first sale without a product, without ads, using artificial intelligence
