Last winter, a founder I spoke with had forty brand ambassadors. She had their names in a spreadsheet and nothing else. No clue who posted content, who drove a sale,…
What happens when a global travel platform decides to team up with a fictional character from a blockbuster movie and a fast talking internet personality? You get a marketing experiment…
The world of online selling has changed dramatically. While the classic dropshipping model is still a solid way to do business, the smartest entrepreneurs are now blending two powerful strategies.…
Every month, around the 28th, a familiar scene plays out in offices running partner programs. A partner manager stares at two screens. One shows HubSpot full of closed won deals.…
Get the book for free and learn how to make your first sale without a product, without ads, using artificial intelligence
