The television advertising landscape has long been a puzzle with too many pieces. Nine of the nation's largest TV publishers, including heavyweights like Paramount and NBCUniversal, have decided to stop…
The annual upfronts event has always been a spectacle of network bravado and star-studded presentations. But in recent years, the show has changed. What was once a simple pitch for…
In a move that blends nostalgia with a sharp understanding of current social media behavior, Dr Pepper is bringing back its Creamy Coconut flavor. The brand is not just relying…
customer acquisition costs are climbing for nearly every software company. Buyers now trust recommendations from peers far more than traditional advertising. This reality has pushed affiliate and referral programs into…
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